Taking an honest, holistic approach to branding
means cultivating a strong partnership that
allows us to tell your story authentically.

After all, you are what you do.

I believe in building branding the right way — from the ground up. It all starts with a new client discovery exercise, where we collaborate to answer specfic questions about your business that will prepare us to mindfully develop an in-depth strategy. This strategy will serve as a compass for all the key decisions we'll make throughout the branding process.

I get to work from there, using your strategy to thoughtfully craft design elements. That's when the magic happens. The design elements begin to flow with one-another to form a strong, cohesive concept that you'll carefully review from the point of view of your audience. You then, of course, deliver some valuable feedback that I will use to refine the initial idea into a fully-fledged identity, complete with a detailed guide that establishes standards for proper use of your brand assets. This process typically requires anywhere from 6-8 weeks from start to finish. Brand assets often include logo(s), mark(s), colors, and a curated font system.

Many clients need branding but return for ancillary services like collateral design and website design. Because I'm a front-end developer, I try to build on existing frameworks like Squarespace, Webflow, and Shopify (just to name a few). You'd be surprised what you can do with a few lines of CSS. But if your needs are more specific, I also work well with other developers to offer tailored solutions.

One of my favorite tenets of branding — The Mood Board.

The Mood Board is a tenet of branding design and one of the most important steps in the entire process. Here we pair visual inspiration with key brand colors that work to form initial concepts.

Photo Credits:

Ronaldo Arthur Vidal
Lyndsey Burk
Matt Yow
Mia Baker

Need a few examples?

View my recent work