Total Human Resources
A modern, relatable identity with an innate sense of solidarity crafted for a people-first, boutique professional employer organization.
The lettermark draws inspiration from community and togetherness, representing an aerial view of a gathering of people. This design concept brings a much need humanist touch to the identity.
Video background covers overlaid in wisteria are accented with turquoise elements and intuitive scroll-reveal animations for a seamless user experience while iconography aids the eye.
Navigating the mobile experience is effortless with a custom slide-out menu, reserving the user's focus for content. Painted-edge business cards on 16 pt stock are brilliant and impactful yet simple.