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Josiah Reed

A minimalist personal identity created for a fashion photographer based in Charlotte, specializing in professional portraiture.

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Josiah needed an identity complete with logo variations, detailed usage notes, color palettes and typography. His visual identity guidelines were designed with a mobile-first mentality.

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Josiah's identity was inspired by an electronic viewfinder and instantly communicates his craft while allowing the work to shine. Versatility which is key to his success, required a logomark variation.

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Josiah wanted to provide his clients with a fully-branded experience. From promotional flyers and model release forms to client invoices, the identity's design language carries across all brand collateral.

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At the top of the list of requirements was an all-black business card. To acheive this each card had to be stamped with glossy black foil. Uncoated 24 pt cardstock was selected for superb fit and finish.

Website coming soon

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