A minimalist personal identity created for a fashion photographer based in Charlotte, specializing in professional portraiture.
Josiah needed an identity complete with logo variations, detailed usage notes, color palettes and typography. His visual identity guidelines were designed with a mobile-first mentality.
Josiah's identity was inspired by an electronic viewfinder and instantly communicates his craft while allowing the work to shine. Versatility which is key to his success, required a logomark variation.
Josiah wanted to provide his clients with a fully-branded experience. From promotional flyers and model release forms to client invoices, the identity's design language carries across all brand collateral.
At the top of the list of requirements was an all-black business card. To acheive this each card had to be stamped with glossy black foil. Uncoated 24 pt cardstock was selected for superb fit and finish.